Data Warehouse-based business intelligence systems allow organizations to quickly
and easily leverage a wide range of business information to enhance competitive
advantage. Our focus is on delivery of an integrated solution where results-oriented
end-user information access and the ability to answer specific business questions
are the driving requirements.
Data Warehouse and Data Mart projects can deliver tremendous business benefit to
organizations that successfully deploy them. According to International Data Corp.
(IDC), Data Warehouses that have been operational for three years deliver an average
of 401% compound Return on Investment. Many have paid for themselves in the first
two to three months. Some notable success stories are:
- National retailer - customer analysis increased repeat orders by $21 million in
the first year.
- Multinational pharmaceutical manufacturer - used the Data Warehouse to support target
marketing. Increased sales force effectiveness by 10% - a benefit of over $100 million.
- Regional public utility - the Data Warehouse helped reduce demand during peak use
days, deferring construction of power distribution facilities - interest savings
$8 million per year.
- Regional bank - used the Data Warehouse to identify its most profitable customers
(using an Activity Based Costing model) and increase retention of these "A" customers.
The result was an increase in Return on Equity to 21% from 6%.
Unfortunately, while success stories abound, the same IDC study reveals that over
70% of Data Warehouse projects are abandoned. Kevin Strange of Gartner Group states
that only 20% of Data Warehouse projects deliver any measurable benefits.
So how do you improve your organization's chance of success? The first step is to
understand the potential risks that your project faces. Once you understand where
the potential problems lie, you can develop and implement a plan that will eliminate
or avoid these problems.
TobiasGroup's
formal process identifies and suggests ways to mitigate the potential risks
associated with any build of a data warehouse as well as to ensure alignment with
the organization's business objectives.
Please review the resources section of this website for more information on TobiasGroup's
approach to Data Warehousing and Business Intelligence.
